Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends.
These are the 10 winners of our second Ads Worth Spreading challenge. The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. Learn more about the thinking behind these selections and how audiences responded to them by downloading the Ads Worth Spreading report »
On TED.com, the ads run after the talks, not before. This means they can run longer — a lot longer than the TV-standard 30 seconds. We think if you have enough time to really tell a story — share an idea — you can make an authentic human connection, and become unforgettable.