Partner Case Study
Creating a communication hub for ideas
Amplify: BlackBerry’s mobile products enable easy communication and collaboration, and are essential business tools for millions of customers worldwide.
Activate: At the TED, TEDWomen and TEDGlobal conferences, BlackBerry showcased their technology leadership and social networking ventures. At TEDActive, BlackBerry hosted a Project on the power of social networking. On TED.com, Blackberry advertises in tandem with a cross-disciplinary rotation of TED Talks.
Engage: Their demo lab at the TED conference gave BlackBerry the opportunity to connect with thought leaders, and to showcase their latest innovations and technologies straight from the BlackBerry labs. TED’s early adopters and technophiles had a first look at BlackBerry’s latest. BlackBerry also used the TED Studio to create original content at the conference, where their executives shared their ideas and new thinking in one-on-one interviews.