Partner Case Study

IBM

Sparking a vision of opportunity

Project Description
Amplify: IBM is driving us toward a future where intelligence and data gathering are genetically infused into the systems and processes that make life work -- cars, appliances, roadways, power grids, clothes, and even natural systems such as agriculture and waterways. Interpreted properly, data can reveal critical patterns in global markets, workflows, national infrastructures, temperature, security, and condition of every item in a global supply chain.
Activate: On TED.com, IBM used their campaign to describe what it takes to build a smarter planet. These short films show what IBM has learned from its customers, its partners, its technology and, ultimately, the world.
Engage: The conversation continues on social media, as billions of customers, citizens, students and patients provide insightful feedback in real time.