Levi’s

Amplify: Levi's created ShapeWhatsToCome.com, a global community of young women increasing their impact through collaboration. In this program, mentorship is re-imagined as a communal, peer-to-peer exchange.

Activate: The partnership began by connecting the ShapeWhatsToCome and TED communities to fuel global conversations around awareness. Levi's created a short film about their global network of women, which debuted at TEDWomen and on TED.com. In addition, Levi’s and TED built creative spaces at TEDWomen and TEDGlobal 2011, where attendees could celebrate and experience the art of journaling and mentorship.

Engage: Through the partnership at TEDWomen, TEDGlobal and on TED.com, Levi's brought a new wealth of ideas to the ShapeWhatsToCome.com community and utilized TED as an influential hub to introduce selected ambassadors in the program while also speaking to a wider audience with social media.