TED’s mission of “Ideas Worth Spreading” now reaches far beyond the yearly conferences, encompassing a variety of projects and initiatives that leverage the power of ideas to change the world.
Opportunities
The TED.com audience is a global network of thought leaders — passionate, engaged thinkers from every corner of the world who are invested in sharing powerful ideas. They come to TED.com to find the latest ideas and apply them to their own lives.
Global reach: TED.com features speakers from around the world and generates visits from every country, with more than 59% of our traffic coming from outside the US. To expand our audience among non-English speakers, we launched the groundbreaking Open Translation Project, which allows volunteers worldwide to translate talks into any language. Since its launch in May 2009, more than 8,000 volunteers have begun work on 33,000+ translations in 89 languages. As a result, we began rapid expansion in our international viewership: We’ve seen over 5x growth from South America and Asia; and between 5x to 10x growth in India, Brazil, China, Japan, South Korea and Taiwan.
Thought leaders: People from around the world, of all ages, working in a myriad of professions come to TED.com to hear inspired talks by esteemed experts and rising young stars. What this multifaceted audience holds in common is a belief in possibility, a hunger for new ideas, a love for learning, and aspirations for creating a better future. They’re well educated, well-connected and consider themselves leaders. TED ranks high among the concepts they’re invested in sharing.
A passion for TED: When New York Times Magazine columnist Virgina Hefferman wrote her essay, “Confessions of a TED Addict,” we were delighted, but we weren’t surprised. The TED audience is undeniably passionate — inspired not just by their favorite talks, but by the notion of spreading ideas. Thousands have volunteered their time as TED.com translators, hundreds of thousands have created profiles on TED.com to join the discussions, millions follow TED’s daily updates on Twitter and Facebook, and even more have blogged or tweeted about their favorite talks. In fact, when one Reddit.com user posed the simple question, “What’s your favorite TEDTalk?” it generated hundreds of responses in a single hour.
Some basic stats:
- Over 1,300 talks
- 875M views of TEDTalks to date
- A new talk added daily
- In a single month people spend over 2 million hours viewing TEDTalks
- Monthly video views: 7.5M
- Monthly mobile views: 1.7M
- Total TED iOS app downloads: 4M
- Total TED Android app downloads: 2.3M
- TED Facebook Fans: 2.3M
- TED Twitter followers: 1.1M
- TED is available on: Netflix, NPR, Hulu, Delta Airlines, YouTube, iTunes, CNN, TuneIn, Roku and Boxee
Demographics
- 20% of the TED.com audience are C-level, CEO, owner, principle or president within their company
- 75% have a college degree or higher
- 41% earn more than $100K a year with 27% having a new worth of more than $750K
"If you are allowed to watch content from only one source for the rest of your lives, please, please, PLEASE let it be TEDTalks.
Kunal Dua