At TED we believe in the world-shaping power of great ideas. Powerful ideas told with passion to an open-minded audience spark important conversations. When great content is strengthened by insightful context, an authentic dialogue grows, and ideas flourish.Conversations lead to collaboration, action, and innovation. Here are the four steps of partner engagement:
Our Process
ATTRACT
Providing a platform for an engaged and open-minded audience. »
ACCELERATE
Working together to speed the spread of partner ideas. »
BUILD
Craft a vibrant partnership campaign with partner. »
MEASURE
Offer results-oriented assessment of campaign. »
ATTRACT: The TED conference gathers bright and curious minds, receptive to new thoughts and perspectives. These ideas are delivered onstage, with the classic 18-minute TED Talk and through the TED University presentations, and grow throughout the conference, in gathering places both large and small. As the ensuing conversations become entwined, they expand, and a social experiment begins. Collaboration built on content and context leads to action and innovation. TED brings the right audience and opens their mind.
ACCELERATE: The TED community serves as a vibrant laboratory for growing a project or exploring a new direction, sparking conversations or celebrating innovation. When big ideas are attached to a brand message they create exciting movements that unveil important insights. The result is immersive and engaging
BUILD: We begin with an active brainstorming session with our new partners, creating a custom framework for growth. We include members from various portions of the partner organization in the conversation (including those in marketing, public affairs, technology, R&D, content production, leadership, and communications) to ensure the delivery of a comprehensive message that represents the full breadth and depth of the partner’s skills and services.
MEASURE: It’s important that partners know their partnership delivers the results they expect. We offer a set of quantitative tracking studies that give us measurable diagnostics that we can dissect and understand. These evaluation metrics assess clarity of message, connection to the TED community, effectiveness of TED platform in delivering a message, as well as an exploration on how to deliver further enhancements both internally within the corporation and through other external marketing programs.