Rolex

Amplify: Rolex has a strong legacy of innovation and excellence in its technology and design.

Activate: Rolex crafted an original three-minute video for the TED.com platform, sharing its history of innovation and design, and the importance of craftsmanship in the pursuit of perfection.

Engage: Furthering the engagement with innovation at TED, Rolex underwrote the iPad app for TED, creating the popular “Inspire Me” feature. This little tool lets users select a topic of interest, enter the time they have to watch, and enjoy serendipitous selections of talks. The feature was so enjoyable that it has now been implemented on the website as “Surprise Me,” also underwritten by Rolex.